Scenic View Ahead: The Westways Cover Art Program, 1928–1981

Originally named Touring Topics, one of the magazine’s early editors, Phil Townsend Hanna, began a program to commission cover art from California artists in 1928. Featuring 44 works, the PMCA exhibition included notable California artists such as Alson Clark, Maynard Dixon, John Frost, and Donna Schuster from the plein air period, and noteworthy watercolorists such as Rex Brandt, Phil Dike, and Maurice Logan. The works trace prominent stylistic movements of the 1940s through 1970s such as California watercolor, Pop Art, and assemblage. In the last decades of the cover-art program, the magazine explored on the eclectic Los Angeles art scene by featuring covers from diverse artists such as Jan Sawka, Paul Hogarth, and Merle Shore.

This exhibition is organized by the PMCA in cooperation with the Automobile Club of Southern California, and is curated by Matthew W. Roth and Morgan P. Yates.