Serigrafía

Serigrafía surveys the powerful tradition of information design in California’s Latino culture, featuring thirty influential silkscreens from the 1970s to the present. Beginning in the late 1960s, graphic art created at and distributed by artist-led collectives, or centros, contributed significantly to the public discourse. Emerging in concert with the civil rights movement and demanding political and social justice for marginalized groups, these prints confront political, economic, social, and cultural issues on both a personal and a global level.

Curated by seven design experts, the exhibition examines how both aesthetics and portability are key aspects of the prints as communicative and educational objects. Unlike work created for galleries or museums, the poster’s primary function is to clearly give voice to a complex message in very different environments.

Challenging the traditional notion of a “poster,” the selected prints exemplify the impact of effective and moving communication through the printmaking process. Capturing momentous cultural and political events and experiences, the works in the exhibition explore subjects such as the United States embargo against Cuba and the Occupy Wall Street Movement, and are conceived to provoke, protest, and praise.

This exhibition was organized by Exhibit Envoy and is funded by the James Irvine Foundation. It is supported by the Board of Directors of the Pasadena Museum of California Art, Carrie Adrian, and Susan Davis.