Digital signage is the future of marketing according to a lot of experts, and if you’re even remotely familiar with modern advertising methods, then chances are you’ve already heard about digital signage and the concept behind it.
However, you’re also probably aware of the fact that anything which is a new and improved concept will cost more money. Simply put, digital signage for your business is an investment that should be carefully planned out. There are so many benefits of making the transition from regular static advertising signs and banners to the new and modern ones, but as we said above the price you have to pay for it is also not so pleasing. Is DIY’ing the entire digital signage project for your business in order to save money a good idea? Well, find out in today’s article. Let’s take a look.
Do you have the right skill for it?
No matter what it is that you want to craft or make yourself, it’s going to require a lot of skill, patience, the right set of tools, the right components, and last but not least a part of your precious time. If you’re not very experienced in electronics and working on similar projects, chances are that you won’t even be able to put together a digital sign on your own. But by the time you realize this, you’ve already spent many hours of your valuable time, and you will probably still have to end up buying it afterward.
There’s nothing wrong with trusting your abilities to create something. In fact, it’s a great thing and something that we respect, but for this particular project which is supposed to represent your business on a professional level, we feel like investing money makes more sense than investing time.
Is the time you’ll spend on this project “worth it”?
Let’s say that you are either a small business that is just starting out right now, or you simply don’t have the money to make the initial investment right of the bat. Some would say that the only thing left as a choice is to invest your time in crafting all of this on your own. Well, that’s not exactly true. Let’s say that you make at least $10 per hour. You’re going to need at least a few days in order to complete this project. And, the results won’t be professional at the end, we have to remember that.
If you spend these few days trying to DIY digital signage, you basically spent more money, simply because you could’ve used those hours to earn and then invest in digital signage, even if we are talking a sign by sign type of purchase. We just have to do the math and you will realize that you get more value out of your time if you spend it working and purchasing rather than just trying to craft everything on your own.
Why buying is a better choice
it’s almost the end of 2020 and digital signage is getting a lot of recognition from the masses. This automatically means that we will be seeing a lot more manufacturers on the market, not that we don’t already have many. This means that you have tons of choices available, so you can invest in something that represents your business, brand, or service in the right light.
Besides that, companies offer a lot of promotions and discounts, especially now in the upcoming holiday season, so you can most definitely find something that doesn’t cost that much and is inside your budget range. Unless you are really not able to come up with any budget for this investment, we feel like 9/10 times buying is a better choice and DIY’ing for this particular type of project doesn’t make any sense. Feel free to read more here.
Will the final result look professional to your customers and the competition?
As a business owner, you are probably aware that showing professionalism both to your customers and the competition is very important. Especially if you are a company that represents the electronics field or something similar. DIY’ing Digital Signage is impressive if you manage to do it right. However, 9 out of 10 times you won’t be able to do it right because it’s simply not such an easy task, especially if you have no previous skill and experience doing something like this.
If your goal is to look as professional as possible in front of your audience, then we suggest you avoid DIY projects and invest in professionally made digital signs. However, there are some occasions where crafting something like this on your own is great for marketing and the overall reputation for your business, but only if you are the manufacturer of electronics or your business is directly connected to selling DIY crafts.
When is it smart to DIY Digital Signage for your business?
If you are the company people should buy from when it comes to digital signage, then DIY’ing some digital signs with the purpose of representing your skill and technique can be a great idea. But, this is an entirely different scenario compared to if you were operating any other type of business. For example, an owner of a digital marketing company shouldn’t have DIY chairs and conference tables in their office. However, a carpenter whose job is to show others how good their woodworking skills are is more than encouraged to have their own DIY furniture in their workshop. It just a simple example but you get the idea.
Even if you are not the one creating the signs and the electronics inside them, simply putting up these things that are supposed to represent your business in your own order, and choosing the content they show on your own instead of consulting with a professional company, it’s still something that can drag your business or brand down. In today’s article, we explained why DIY digital signage doesn’t make any sense for your business if growth and scaling is your goal.