The year is 2023 and we have the privilege of using the internet as a marketing tool. There are countless platforms on the internet that allow us to advertise our business in a fast, easy, and effective way. Brands are slowly turning away from using television, radio, newspapers, and magazines as a way to advertise their product or service and focus more on online advertising.
Today, almost all of us have created our profile on one of the social networks, and businesses use this presence of people on digital platforms to advertise. One such platform that many businesses use is LinkedIn. Although people use this application more for job search, still this platform can be used as a marketing tool.
Today we will talk about how to use this platform wisely to promote your business, and we will give you some tips on how to do it. So let’s get started.
1. Create an account
The first step you need to do is of course create an account on this platform. But not just any profile, you need to create a page that looks professional and says I’m here to do business. To make your profile look as professional as possible, you need to post a profile photo of your brand, enter as much information as possible about your business such as the sector in which you work, the official website, the location of sales, and service points and the like. You need to regularly create posts about the news that is happening in your business, which will inform the followers. You can attach videos and photos of the product you offer so that followers can be informed about its features and the like.
2. Creating and joining groups
LinkedIn offers you a great opportunity to join one of the existing private groups or create your group where other members can join. This is a great marketing strategy that will allow you to grow your network, gain as many customers as possible and increase sales.
3. Focus on the ads
Like any other online platform, LinkedIn offers you a unique opportunity to post ads that will target a group of people who can become your potential customer. As with other social networks, LinkedIn offers the option to personalize ads. That is, according to the information from other profiles, this platform directs the advertisement to profiles that in their history have some connection with what you want to advertise. So the ad will appear to potential customers and it will be much easier to connect with them.
4. Interact with network users
If you are the administrator of the group or page you can create polls. This is a great way to connect or interact with users of this platform. The more feedback you get from users, the more successful the strategy you use. You can create a poll about which product they like and list a few, or what key features your next product should have and give them a few options to choose from. In this way, you will let your followers know that their opinion means a lot to you, and they are the center of your attention.
5. Personalized emails
This should be one of the first steps you need to take after creating your platform profile. This step consists of creating a personalized email that you will send to potential customers and associates. In the email you should thank them for being connected to the platform and invite them, if they are interested, to receive an email in the future that will contain all the news and information that happens with your business. Leave information to whom they can contact if they are interested in some future cooperation and the like. The more personalized emails sent, the more potential collaborators and clients you can expect.
6. Suggest to your employees to create an account
As mentioned earlier, this network offers the opportunity for profiles to provide information about their employees who have also created their site on LinkedIn. So you can suggest to your employees to do the same and create their profile where they can prove to the network of customers what their achievements are and how they helped and contributed to the growth and development of the company. The more evidence and information is presented, the more professionally the network users will understand you.
7. Gain new followers
There are a few things you can do to increase your followers, and you should not be afraid to take these steps. Our advice is to start sharing posts from other profiles that are not related to your business. Profiles that in some way have the power to influence users, this way you will be able to gain more followers. Invite as many people as possible to follow you, many of them will do the same if they think you are running your account professionally. Do not be afraid to recommend other linked in profiles, because in return you can get a great recommendation for your business.
The internet is a great place whereby using several marketing tools or strategies we can greatly contribute to the development of the business we run. One such proof is exactly using and having a LinkedIn profile which can help us a lot in this. This platform is used by millions of users and is, therefore, a great place where we can gain new customers and partners.
Since you can not be available 24/7 on this platform, you can take the opportunity for someone to replace you in this work. Dripify is exactly what you need. What is this about? This is an automated application that can help you a lot in developing not only your LinkedIn profile but your business as a whole. This app works for you while you sleep or complete other work tasks. One of the main features is building sales campaigns using LinkedIn shares, performance analysis as well as statistics on your team’s performance.
If you are interested, you can try it right away by starting the free trial. If you like it, feel free to continue using it, many users are satisfied with this service.
Here we come to the end of this article. I hope that these tricks and tips will be very useful and you will be able to implement them in your work.