Links are important to SEO. And link building should definitely be part of your overall SEO strategy. In this post, I will describe six key steps to a successful link building strategy, the overall SEO way. Before we dive in, if you would like to know more about link building techniques and other essential SEO skills, you should check out the SEO training around us! It doesn’t just tell you about SEO: It ensures that you know how to put these skills into practical practice!!
Link building is part of our growth strategy in the world
Links will help to rank higher in building strategy. This post explains why links will help your pages rank higher in Google search results. That’s totally true. But it doesn’t just make links. Good links will help you get more (referral) traffic to your site. When you decide on your link building strategy, you should keep in mind: The reason for inventing links is to send you to the pages you can enjoy. Use link building as a strategy to develop your website visitors and establish links that will generate traffic to your own site.
There are four steps of a successful link building strategy
- Write amazing content
- Content on the website matches
- Reach out from site owners
- Use social media to amplify your content
Writing amazing content
To get other websites to link to your website, your content just needs to be amazing. And more importantly, it should appeal to your audience that you are interested in making your readers or buyers. Make sure your pieces and articles are well organized and well written.
Content on the website matches
If you’ve written a great blog post, you should dive into the list you created as part of your growth strategy. Choose from a list of sites that could potentially link to your article. If you have a long tail keyword approach, the number of websites that are apt to link to your blog post will be smaller. Try to find websites that really fit the theme of your blog post or article. More importantly, following the link that visitors to your website will be genuinely interested in the topic of your article.
Reach out from site owners
If you are trying to find websites that match the content of your article as well as the content of your article, then you should contact if you would like to have backlink to your site. Blogger outreach can be hectic so if you want to accelerate your growth you can take help from Degions.com. Tell them about your content or product and ask them to write it down and link to it. Most people will be happy to write your product if it means they accept it for free!
Use social media to amplify your content
You can use email, but in many cases, Twitter or even a phone call is a great way to connect with people. Be sure to reach out in private, never send automated emails.
If your content is original and well structured, you will be able to reach new audiences using social media as well. Make sure you tweet about your blog, perhaps send some tweets to certain people in which you think they might like your article. Facebook is also a great way to get exposure for your article. And as many people like, tweet and share your articles, you’re bound to get some more links.
If you want to grow your audience, you need to find out how to expand your audience or find a new audience.
So you should know two things: who my audience is right now and how my ideal audience looks. For example, at Joost.com, we originally started with an audience of (web) developers, but we were interested in reaching a more general group of Word Press users (through our initial developer audience). We adapted our content to the people in this new group, but links were also important to our new (less nerdy) content from other websites to reach this ‘new’ audience. You should do some research to get to know your audience. If you have a clear picture in mind of your present and intended audience, you can create a list of websites that will probably help you reach your new audience.
Find websites that already appeal to your desired audience.
Links to these websites can help you reach your new visitors. If you’ve written a great blog post, you should dive into the list you created as part of your growth strategy (Step 2). Choose from a list of sites that could potentially link to your article. If you have a long tail keyword approach (writing about short and niche topics), the number of websites that are apt to link to your blog post will be smaller. Try to find websites that really fit the theme of your blog post or article.