There are countless brands out there trying their hardest to be visible and memorable – so much so that it’s hard for even the best, most thought-out brands to fight off stiff competition.
So how do you stand out and get recognized amongst millions of others? What can you do to increase sales and maximize brand engagement?
Well, it’s all about providing genuinely valuable things for your audience – whether that’s real and tangible like ‘thank you’ gifts or simply a top-notch website packed with useful or interesting blogs. There are many different avenues you can take to get noticed.
Here are ten ways to guarantee customers remember who you are. Listen up!
1. Give out custom marketing materials
Never underestimate the power of marketing materials – mugs, t-shirts, bags, that sort of thing. Basically, anything that your customers or clients can actually use in their day-to-day life.
For example check captainnotepad.com, custom printed notepads work amazingly well for handing out at conferences or trade shows as a gift for clients or passersby.
Whatever the promotional item, just make sure you add your branding for people to see and be reminded of you throughout their day (name, logo, message, etc).
Do everything you can to be ubiquitous – the subconscious mind works in mysterious ways!
2. Make more connections on social media
Social media is pretty much a must for any type of business these days – Instagram is what your audience is engaged with and TikTok is where they’re spending a lot of valuable time.
So set up your social pages and be active by posting lots of positive content that showcases who you are as a brand. One of the best ways to make real connections with your customers is to be approachable and human – show the people behind the business with behind-the-scenes type posts that display your brand values and demonstrate your industry skills and knowledge.
3. Set up a killer website
A website is a place potential customers will go to check you out and find out more about what you offer – so make sure it looks good and covers everything.
The very best website is always:
- professional-looking and aesthetically-pleasing
- well-structured and easy to navigate
- packed with the right kind of information
- quick to load and provides a positive user experience
- optimized to be mobile-friendly.
Without an effective website, customers will look elsewhere to brands with a better-presented page.
4. Host face-to-face events
There’s a certain power to face-to-face customer interaction. You make more of a connection than if you’re behind a screen, over email, or on the phone.
So how about hosting your own in-person events? Give the right impression and invite customers and clients to network events like tradeshows, conventions, conferences, seminars – even more, entertainment-focused events like product launches and company celebrations. These events are opportunities to drive new business ventures, understand the market more, connect with people, and make new prospects.
Customers trust a friendly face more than words on a screen.
5. Do more audience research
If you want your audience to truly take notice, make sure you conduct in-depth audience research that helps you understand who your customers are – and what they like/dislike. This can be achieved with direct, question-asking research methods like surveys or polls.
The key to good marketing is to share the same values as your target market and solve a pain point or problem they’re having. Good, thorough audience research will help you get there.
6. Wield the power of emotion
The best kind of brand is emotional one – made by humans for humans. It’s all about making an emotional connection with your customers and speaking to them in a relatable but authentic way.
Customers will look elsewhere if they have negative or no feelings whatsoever towards your brand.
7. Highlight your benefits wherever possible
You want to be a brand that customers remember for all the right reasons – a brand that people trust and recognize as reliable. The simplest way to do this is to focus on the benefits of your products/services, AS WELL AS their features.
Your branding messages will stick better in someone’s mind if it focuses on why you can make their lives significantly better, rather than just what sets you apart.
8. Create all sorts of content
All of today’s best marketers say content marketing is one of the true ways to get noticed. Creating consistently good content helps establish you as a trustworthy expert or knowledgeable thought leader. It’s all about showcasing your brand’s knowledge to build awareness of who you are and what you know.
You can create all sorts of content too, including but not limited to:
- educational blogs about your industry or services
- instructional YouTube videos
- social media content to spark engagement
- webinars or podcasts
- infographics and other types of visuals.
Content can be entertaining, informative, or inspiring – but at its core, it always needs to offer some form of value to your customer.
9. Design consistent branding visuals
Your visuals need to be STELLAR. Make your branding original, easily distinctive, and in keeping with your services and the industry you operate in.
Your logo is pretty much the first thing anyone notices about you, so spend some time with a graphic designer to build a professional-looking logo that not only looks great but also conveys the message you want about your business.
Unless you have an in-house team, professional designers will help create top-quality visuals which can be used in various forms of marketing and across all forms of media, including your website, social media, printed materials, etc.
10. Create some catchy copy
Last but certainly not least, you need to communicate effectively with your audience. Well-written and a well-thought-out copy will help you do just that.
Whether it’s a catchy slogan, engaging social media posts, or homepage copy that invites people to explore more of your site, copywriting is an integral part of marketing your business successfully.
Creating a lifestyle persona can be a confusing process. Having a marketing guide can help you plan ahead and take off the pressure. Scheduling your Instagram posts and captions ahead of time can save you unneeded panic and avoid uploading half-thought-out posts.