We are currently living in the era of modern information technology, where our survival today depends on it, roughly speaking. The importance of internet technology is undoubtedly great. Today’s world would be almost unthinkable without the use of the Internet. Generations that grew up with the development of internet technology do not know about the other world and for them, the use of the internet is every day.
However, if you are the older generation and still belong to the group of listeners who still classically receive radio stations via ultra-shortwave (FM) then we have one notice for you. It’s time to embrace the radio revolution and the opportunity to listen to Internet radio.
What is it?
It is the opposite of an FM station that searches for frequencies to receive signals. In contrast, for Internet radio, you need a connection because it is a device that allows you to listen via the Internet.
This listening via various devices (such as smartphones or modern Digital Audio Broadcasting in cars) is becoming increasingly popular. This way you can listen to stations from all over the world with the best sound quality. Access to this type of radio allows you to access your favorite music at any time, that is, you can listen to talk shows and music wherever there is a connection. These are just some of the many benefits of it and find out more below.
The main advantages are:
1. There are no geographical restrictions
Over the Internet, radio stations are no longer limited by the power and range of their frequency. Listeners can listen to it from all over the world. At home or in the car, you now have access to stations in the most remote places and countries.
You can even just choose to listen to shows and favorite commercials, as their program usually varies depending on the location of their studio.
2. Meeting of different cultures
The absence of geographical restrictions allows a person to open his horizons and get to know other cultures.
It is simply out of curiosity, because it will be the destination of your vacation or because it was and brings happy memories, listeners of online radio can discover that they hear other cultures, differences and common points between shows from each country and what type of speech and style.
3. Helps in learning a language
In line with the previous point, the added value of listening to online radio and easy access to shows from other countries and cultures is the added value that this represents in learning a new language. Exposure to music or programming in another language is beneficial for the student. Even if you are still not fluent enough to understand what is being said, you will be able to learn more about diction and pronunciation in that language.
4. Musical genres for all tastes
The benefits of listening to online radio reach something as simple as musical diversity. Without the limitations imposed by radio frequencies and, above all, without the cost of these, countless small and private radios can appear online dedicated to all music genres. The listener should no longer be familiar with editorial broadcasting regulations, rotating playlists, or what large networks consider appropriate or not.
Everyone can find the music genre they like best or that best reflects their mood. Whatever music style or decade you want to listen to, there is one that plays it. You can find one, like chill out radio, where you can find music for every occasion, like work, studying, ambient, etc.
5. Local radios have their place
Stations in cities or towns far from large urban centers manage to reach a wider audience online.
People who left their small towns for work may feel a little at home and not lose their sense of community just by accessing these online shows.
They can listen to local news, keep up to date with parties and events in their homeland, and even listen live to the comments and concerns of their people in a way that would not be so clear and expressive in other media.
6. Better sound quality
Various environmental factors can interfere with the transmission and sound quality of a traditional one. Weather conditions, geographical characteristics, or driving in a tunnel are just some of the examples of these factors.
Instead, one of the advantages of listening to the radio online is that, if there is a good connection, it never affects the sound quality. In addition, the sound quality of these radios is of course better because the sound does not need to be compressed as in the case of classic frequencies.
7. You can listen on any device
You don’t need a receiver or antenna. You can enjoy broadcasting any station via mobile, PC, tablet or Smart TV, for example, just by connecting to the Internet. Many of these devices also have built-in Bluetooth, which allows you to connect them to any audio system and achieve quality sound anywhere.
8. Less advertising
Creating and managing an online radio is much cheaper than with traditional ones. For this reason, these stations are not so aware of advertising to face the cost, which allows them to broadcast continuous programming with fewer ads.
9. More than sound
The benefits of listening are not limited to audio content and transmission quality. Most of these stations also offer other types of useful information for listeners, such as the list of songs played until then, the name of the song and the artist playing then, the description of the live program, the names of the broadcasters and hosts of each program. In some cases, they even provide lyrics or links to podcasts of programs that are played live.
The future of internet radio is bright – globality, mobility, flexibility, enabled program manipulation for listeners, perfect technical quality, targeted advertising. Today, radio and the Internet are two closely related media and should never be separated. The variety of stations is unsurpassed, which guarantees that there is a suitable Internet radio station for every taste.
Research shows that when listeners access a program through new platforms, they spend significantly more time listening.