Going head-to-head against your biggest competitor and winning over the customer is a satisfying experience. Even if it’s a smaller deal with a low-profit margin, the victory is worth celebrating. But it isn’t that straightforward to land such a deal even if you have good knowledge of your competitor....
Before moving towards the brand identity prism, we will play a game of term suggestion. Tell us, when you think about Land Rover, what perception builds up in your mind? Awesome vehicles with outstanding capabilities, lush outlook, durable and versatile design, etc. Whatever came into your mind was positive.
Do...
During the last years, working from home has become more and more popular. Millions of Americans have their work office at home. Now, the COVID-19 pandemic sent many people home. Most of them adopted the work-from-home approach.
This approach has several advantages over the traditional office. However, to make the...
Since the dawn of civilization, flowers have been used for their beauty and aroma to make the lives of people better and more fulfilled. Thanks to their diversity and a whole range of colors, shapes, and sizes, our society has adopted numerous flowers as symbols of certain notions over...
The pneumatic tube delivery system feels like something of the future, but guess what? There have already been food deliveries done through the pneumatic tube! Banks already use the air pressure in pneumatic tubes to help with transportation too and it’s not just food or bank slips, but people....
Owning a small business, even one that operates out of a home means ensuring that you’re protected from the unexpected things that may happen while working, or unpredictable situations you can’t have control over them.
That’s where the concept of insurance for small business owners comes into the picture, and...
