Are you looking to create an effective email marketing campaign but you aren’t sure how to do it? Don’t worry, in this article, we’re going to share with you 5 awesome email marketing campaigns of all time.
At the end of this article, we will also share with you practical tips on how to execute an effective email marketing campaign. So read this article from the start to the end so you don’t miss out on anything. Let’s dive in.
According to Statista, over 281 billion emails are sent each day.
What do these statistics show?
Customers love connecting with brands via email than any other channel. Fortunately, it’s one of the best channels that provide great ROI- According to My Assignment Help; every $1 spent on email marketing generates an average ROI of $42.
However, even though there is great ROI is using email marketing, you need to know how to execute a winning campaign.
However, even though there is great ROI in using email marketing, some marketers are yet to understand the art of sending modern emails that convince clients to click and actually read the contents of the emails.
We’ll take a look at 5 of the most effective email examples to help inspire your future email marketing campaign.
But before that, let’s ensure we understand the meaning of an email marketing campaign.
What Is an Email Marketing Campaign?
An email marketing campaign is where a business sends a series of emails to existing and potential customers. Typically, email marketing campaigns are meant to keep existing customers interested in the services of a business and to persuade them to engage with the company.
Generally, an effective email marketing campaign will persuade customers to take action, engage with your business, and drive more leads and sales. Email marketing is a powerful medium for building customer relationships given that 90% of grown-ups and 74% of teenagers use email daily. With that let’s take a look at examples of email marketing campaigns that inspire.
Litmus takes the email marketing campaign game a notch higher by using eye-catchy GIFs and animation that encourage people to keep scrolling through their emails.
When their email lands on your inbox, you don’t need to open it to know what’s all about as you can tell that by just looking at the header. Often, Litmus emails are delivered with self-explanatory headers.
Their emails are broken into sections- a catchy humorous header, three entertaining points in brief paragraphs, and an actionable CTA that’s visible right away. You will just love JetBlue email marketing campaigns as they promote the company’s offers without being salesy.
Often, the first thing you want to communicate when sending an email to someone is the reason why you’re reaching out to them. Besides, given that the average user receives emails per day, it’s easier for your emails to get deleted even before they are read by the recipients.
Bonafide uses this opportunity to send constant reminders to their customers and unsubscribes in case they forget to take a certain action.
If you don’t make people engage with your emails, don’t send them emails. Simple.
Bonobos understand this and use a clean email campaign to provide an interactive experience that will definitely persuade the recipients to take the next move. The company uses an email structure you can scan right away and understand what you’re required to do without wasting your time scrolling through pages or heaps of content.
Amazon Local sends short and convincing emails with a single CTA. The CTA aims at letting customers share what they like and what they don’t like about the offers sent to them. This is to help Amazon Local determine what deals to send or not to send going forward.
Ideally, the Amazon Local email marketing campaign aims at gathering feedback from customers. When a customer states what they like or don’t like, it becomes easier for Amazon Local to personalize offers in their emails which improves the CTR. Two more email marketing campaign examples…
Have you ever received an email from Uber? Uber sends simple, straight-forward, and tasteful newsletters. The company understands that people have shorter attention spans so it sends very brief and to-the-point newsletters with a visible CTA. This makes their emails skimmable and easy to understand right away. And if you want to learn more about Uber, below the email is a link you can follow.
BuzzFeed rules the content creation landscape. They know the art of creating awesome content that attracts readers. The company uses newsletters as its major source of traffic. Their email headlines and preview are catchy that you can’t resist clicking their emails. There is a ton of email marketing campaign examples that can inspire you out there. These are just a few of the campaigns that won our hearts but you can find out more on your own.
As you can see, everyone, including yourself can execute a successful email marketing campaign as long as you learn how to do it. Below are some practical tips to help you run your own effective email marketing campaign.
How to Run a Successful Email Marketing Campaign
Follow the steps below to execute a successful email marketing campaign.
Step #1: Build a list of subscribers
As a rule, you should start by collecting emails from people who are interested in doing business with you before you execute a campaign. Your email list consists of the people who visit your website regularly. Arguably, 80% of people who land on your website will not subscribe to your email list or come back again.
You want to make sure this doesn’t happen on your website by creating exit-intent popups to turn readers leaving your website into subscribers or customers.
Step #2: Determine The Goals of Your Email Marketing Campaign
What do you want to achieve with your email marketing campaign? This is the question you want to answer if you’re looking to execute an effective email marketing campaign.
Are you looking to boost engagement, welcome new subscribers, or nurturing existing ones or are you looking to segment your subscribers?
You could be looking to clean up your email list or promote a new product. Just make sure you identify your email campaign goals- and they must be specific.
Step #3: Familiarize Yourself With Email Types
Different email types achieve different goals so you want to understand them before executing an email campaign. Typically, there are promotional emails that you send to potential customers informing and educating them about new offers. There are also relational emails that deliver what you promised to your subscribers, for instance, a free gift, an informative eBook, etc.
And then we have transactional emails meant to welcome subscribers, let subscribers confirm their subscription, orders, or purchases. Usually, transactional emails are triggered by an action taken by subscribers. We hope now you understand the types of emails you can send to your subscribers. Now let’s get into creating an effective email marketing campaign.
Step #4: Determine Your Target Audience
This can be tricky if you’re creating an email campaign for the first time. You’re going to do some informed guesses before you get in the right direction here but don’t worry because your first email campaign will put you on the right path. You can know your audience by looking into your Google Analytics as well as social media profiles.
Use the data to understand your target customers and what they are interested in.
Step #5: Add Attractive Opt-in Forms to Your Website
Of course, you want to get people to sign up to your email list to run a successful email campaign. So, you want to make your opt-in forms more attractive. Try to add the opt-in forms to different parts of your site and see the results.
Step #6: Plan Your Email Marketing Campaign
Now that you know your goals, types of emails, and your target audience; you have also added opt-in forms to collect email addresses of your website visitors, plan your email campaign.
Step #7: Create a Catchy Subject Line
The subject line you craft can make or break the success of your email campaign. You need to make it click-worthy to increase your CTR and open rates. Great subject lines are around 41 to 50 characters long. Your subject lines should be easy to show on mobile screens as well.
Step #8: Write a Great Email Marketing Copy
Assuming that someone opens your email, you want to hook them right away and grab them by their collar. Your email marketing copy shouldn’t be too long. Avoid pitching your offer right away as it can piss off your readers. Focus on making them wanting to read your email and personalize your emails. Don’t forget to add a clear CTA that tells your subscribers exactly what to do after reading your email.
In case of a slightly lengthy email, you can add your CTA multiple times throughout your email- for instance, close to the introduction of the email, at the middle, and near the end.
Make your email mobile responsive as well by using images with carefulness.
Step #9: Test and Adapt
Sending emails to your subscribers is one thing and achieving results is another. And to achieve results, you need to test and track. You could test emails by segmenting them or determining the send times. You also want to track opens and clicks as well.
Get Started Now! So there you have it. Examples of effective email marketing campaigns; and how to execute a winning email campaign. We hope this article inspires your next email campaign.