Getting started in YouTube marketing can be tricky if you are new to social media and video marketing. There are a lot of nuances that you need to get right from the beginning, including picking out your niche and getting the right tools to succeed in your business.
YouTube has grown to be one of the most watched video streaming sites on the Internet and it’s only getting bigger with each passing day. With over 1 billion users from across the globe, YouTube provides an enormous opportunity to capture your targeted audience. Getting started on YouTube marketing can be a daunting task if you don’t have any experience with video production or marketing in general, go for Impressive Digital – Top Marketing Agencies in Melbourne. There are several steps you can take today to get started on the right foot.
1. Choose a Niche
To get started on YouTube marketing, you need to first choose a niche. Niches are important because they help you understand your audience and what they’re interested in. For example, if you’re going to promote an app about animals, then it would be smart to create videos about dogs or cats or any other animal that is popular in the niche. It would not make sense to create videos about fashion when the app is all about animals. You will want to do your research before picking a niche so that you know what is popular in that industry and what people are willing to watch and subscribe too.
2. Create Your Channel
Create a YouTube channel. To create a YouTube channel, go to www.youtube.com/create and sign in using your Google account or Facebook account.
- Choose an avatar for your channel and upload at least two photos of yourself (one for your profile picture).
- Add a short description of who you are and what you do on YouTube so people know who you are talking about when they visit your channel later on.
Choose a category for your videos, such as movies or music. Click “Create Channel” when finished adding all the information needed to start uploading videos!
You will need to create your YouTube channel. Once you are logged in, go to the gear icon in the top right-hand corner of your screen and select Create Channel. You will then be prompted to enter a name for your channel, and the description of what kind of videos you plan on posting. Your channel is now live!
3. You need to be consistent
You can’t just go live once a week and expect to be successful. You have to be consistent with your videos and schedule them in advance so that people know when they can expect new content from you.
You need an audience of real people who care about what you have to say. You may have the best product or service in the world, but if no one knows about it or understands it, then no one will care about your business or buy your products or services! Upload your first video! Start by uploading a short introduction video that provides context for why you’re starting a business on YouTube and what type of content you’ll be creating there.
4. Types of videos
What type of videos will you upload? A niche is a category of content that has been identified by users in search results. For example, people who search for “how-to” are looking for information on how to do something; they don’t want comments or questions about their problem. If you want to make money from YouTube, choose a topic related to your niche and focus on it. For example, if you’re selling books on Amazon, then teach people how to read them. Or if you’re selling beauty products, then teach people about skincare or makeup techniques.
5. Understand the YouTube marketing process
The first step in your YouTube marketing plan is to understand the process. You need to know where you start, what you do next, and how long it will take to reach success. If you don’t have a plan, then all you’re doing is hoping for the best.
Once you’ve chosen your niche and created an interesting video series, it’s time to decide where your channel will live on YouTube. You’ll need at least 100 subscribers before they will appear in search results, so it’s best to start small and build from there. There are many ways to promote your channel including:
- Searching for keywords related to what you’re creating videos about
- Making friends through social media (Facebook, Twitter, etc.) who have similar interests as yours
- Posting on relevant forums (such as Reddit) about the topic of your videos.
6. Focus on engagement and community building
People are sharing videos in droves on YouTube, but they don’t stay there as long as they used to — they move on after just 10 seconds! If you want your viewers to stick around, focus on engaging them with your content and building relationships with them through comments and likes. This will keep them coming back for more!
7. Create content that people want to watch
Once you’ve established your YouTube channel, it’s time to create some great content! You can think about what types of videos people want to watch when they’re browsing through their newsfeeds and then try creating those types of videos! If you’re not sure what kind of content will work well for your audience, we recommend using one of these three methods:
Use keywords from Google Trends to see what people are searching for related to topics like yours (e.g., “what is the best way to…”) and then use those key terms as subtitles or descriptions for your videos.
8. Record videos about your business
If you want people to watch your videos, they need to know what they’re about. That’s why recording short clips are so important — it gives viewers a taste of what makes up your online course or membership site. If there’s information in those clips that aren’t included in your sales copy, then it’s just extra content that no one will watch because they don’t care enough about it (or they won’t be motivated enough).
9. Create a Call-to-Action
Once people have watched your video and learned more about you, they’ll be ready for some action — whether that means buying something, signing up for a course, or joining your social media community (which we’ll talk more about later). The best way to make sure they take action is by including a call-to-action at the end of each video or webinar recording.
